The Potential for Gamification to Enhance Engagement in State-Sponsored Lotteries
The allure of chance and the dream of a life-altering win have long fueled the popularity of state-sponsored lotteries. A cornerstone of public revenue in many jurisdictions, lotteries traditionally rely on simple mechanics – purchasing a ticket, selecting numbers, and hoping for a match. However, in an increasingly crowded entertainment landscape vying for consumer attention, […]
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